Middlesex Cricket has announced a new partnership with RightsHub, the partnership management platform built specifically for rights holders in sport.
As the sports industry continues to evolve, knowing exactly which rights a club holds, and what has been promised to each partner, has become increasingly important. RightsHub gives commercial teams a single place to manage their rights, track what has been delivered and see the full picture across every partnership, helping them make better-informed decisions.
Greater visibility and control
We're delighted to be partnering with RightsHub. As the way sports content is created, distributed and commercialised continues to evolve, having greater visibility and control over our rights is increasingly important. RightsHub's technology provides us with a powerful way to better understand and manage our rights portfolio, while supporting our wider commercial ambitions. We look forward to working closely with Tony and his team, seeing the opportunities this partnership creates for Middlesex Cricket.
RightsHub has been designed around the way commercial teams in sport actually work, offering a focused alternative to spreadsheets and large enterprise systems, and one that can be up and running quickly.
We're thrilled to be partnering with Middlesex Cricket, an organisation with such a proud history and an exciting future. Sport is undergoing a significant transformation in the way rights are managed, distributed and commercialised. Our partnership with Middlesex Cricket demonstrates the value of bringing modern rights technology into the sporting environment, and we're excited to support the club as it continues to develop its rights strategy.
The partnership represents another step in Middlesex Cricket's commitment to innovation and the continued development of its commercial and digital capabilities.
ENDS — For media enquiries, contact support@rightshub.io.